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Yasu Ichige

"In another video, Rally (1996), we see an allusion of the theme. A man in a racing suit and helmet plays a computer game in a pub. He finishes the game which announces that he is the overall winner. Despite this accomplishment, his achievement goes completely unnoticed by the pub drinkers, thus bridging fantasy with the shortcomings of reality. "We sometimes make great efforts for our achievements, but when we get it, it is also disappointing. The repetitive cycle of this process of expectation and accomplishment is limitless, but we don’t know how to stop it," he says." 

New Contemporaries 98, London: Spotlight on Yasu Ichige, Saki Satom & Miyako Narita